DataVinci

Artfully taking Data and painting it on the new canvas, your screen.


Two New  Acronyms Unveiled: UX and UI The digital community has a passion for Acronyms. If you would like to avoid all the mumbo jumbo please scroll to the bottom for the conclusion User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. UX is just a fancy way of rewording a...

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When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? Our latest research says yes. Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video. In the mobile age, instead of a few “moments of truth” or a Zero Moment of Truth, consumers experience countless micro-moments...

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This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and...

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For many Web entrepreneurs, display advertising is one of the primary methods of monetizing traffic. Display advertising is a part of everyday life on the Web, and is in many ways a very simple concept and monetization method. Of course, there are countless different implementations, pricing strategies, and degrees of success achieved with display advertising; some websites utilize make a significant amount of money and fund their...

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Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional. Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile era where...

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What Are Landing Pages Why Should I Use Them   A landing page is a standalone web page dedicated to a single product, service or campaign. Where your homepage focuses on exploration, your landing pages focus on conversion. In other words; landing pages guide visitors toward your conversion goal and provide the ideal foundation for your marketing campaigns. There are 2 basic types of landing page: Click-through – Used to...

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