This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Apps vs. web?
There are pros and cons for either an app or a mobile-optimized website and—even if you decide to develop an app—you will still need to have some form of mobile website.
PayPal as a payment option generated an ROI of 406%.20
However you decide to prioritize your development budget, PayPal can help. Our solutions are designed for mobile payments on the web or within your app. They help simplify the payment process, reduce errors and increase conversion rates.
In fact, in a commissioned study conducted by Forrester Consulting on behalf of PayPal in the U.K., the research firm found that integrating PayPal as a payment option within a business’s mobile website and apps generated a return on investment (ROI) of 406%, and a payback period of less than six months.20
To learn more about recent developments in mobile commerce and how PayPal can help you with mobile, visit www.paypal.com/business.