What is the deal UX or UI


Two New  Acronyms Unveiled: UX and UI

The digital community has a passion for Acronyms.

If you would like to avoid all the mumbo jumbo please scroll to the bottom for the conclusion

User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

UX is just a fancy way of rewording a practice that has already existed for hundreds of years known as “Market Research”

So part marketer, part designer, part project manager; the UX role is complex, challenging and multi-faceted.  Ultimately the aim is to connect business goals to user’s needs through a process of testing and refinement to that which satisfies both sides of the relationship.

  • User Experience Design is the process of development and improvement of quality interaction between a user and all facets of a company.
  • User Experience Design is responsible for being hands on with the process of research, testing, development, content, and prototyping to test for quality results.
  • User Experience Design is in theory a non-digital (cognitive science) practice, but used and defined predominantly by digital industries

UI Interactive Designer: A visual and interactive designer, the UI role is crucial to any digital interface and for customers a key element to trusting a brand. While the brand itself is never solely the responsibility of the UI designer, its translation to the product is.

You’ll also note the final point which states a responsibility for “implementation” of the design with a developer. While this is generally how UI jobs have worked in the past, you should be aware that the lines are blurring, as the term “Web Designer” (essentially a UI designer who can code) is being replaced by expertise of User Interface Designers. While UX has no need for coding, UI is a role that as time progresses, will rely on it as part of building interactive interfaces.

In conclusion:

Take the Job description of a web designer. Split it in two parts and assign one part to a UX designer and the other part to a UI designer.

It’s called specialization.

  • The digital community has a passion for Acronyms, they use it to identify themselves.
  • The medical community uses Latin to identify themselves. ie Proctologist, Podiatrist.
  • You really don’t need to Know any more.

 

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