What Are Landing Pages
Why Should I Use Them
A landing page is a standalone web page dedicated to a single product, service or campaign.
Where your homepage focuses on exploration, your landing pages focus on conversion.
In other words; landing pages guide visitors toward your conversion goal and provide the ideal foundation for your marketing campaigns.
There are 2 basic types of landing page:
Click-through – Used to persuade visitors to click to another page
Lead generation – Designed to capture user data such as names and emails