What Are Landing Pages | Should I Use Them

What Are Landing Pages

Why Should I Use Them


A landing page is a standalone web page dedicated to a single product, service or campaign.

Where your homepage focuses on exploration, your landing pages focus on conversion.

In other words; landing pages guide visitors toward your conversion goal and provide the ideal foundation for your marketing campaigns.

There are 2 basic types of landing page:

Click-through – Used to persuade visitors to click to another page

Lead generation – Designed to capture user data such as names and emails

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