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Read MoreSuggested Questions for the Client Consultation We’ve divided up these suggested questions into seven main groups: questions about the client, questions about the project, questions about audience, questions about brand, questions about features and scope, questions about ecommerce and questions about time and budget. Questions About the Client 1. What best describes your organization? Examples: Large Business, Medium Business, Small...
Read MoreTwo New Acronyms Unveiled: UX and UI The digital community has a passion for Acronyms. If you would like to avoid all the mumbo jumbo please scroll to the bottom for the conclusion User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. UX is just a fancy way of rewording a...
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Due to the significant growth of smart phones and tablets, accessing the web from mobile devices represents a fundamental shift in online behavior
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When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? Our latest research says yes. Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video. In the mobile age, instead of a few “moments of truth” or a Zero Moment of Truth, consumers experience countless micro-moments...
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This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and...
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For many Web entrepreneurs, display advertising is one of the primary methods of monetizing traffic. Display advertising is a part of everyday life on the Web, and is in many ways a very simple concept and monetization method. Of course, there are countless different implementations, pricing strategies, and degrees of success achieved with display advertising; some websites utilize make a significant amount of money and fund their...
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